Fueled by the “Multiple-Entry” Individual Visit Endorsements, the deepening integration between Hong Kong and the Greater Bay Area is infusing fresh energy into Hong Kong’s business environment. A fundamental aspect of Hong Kong’s culinary scene, various unique dining establishments are actively seizing this chance for growth, fully embracing the promising business opportunities of the Christmas and New Year holidays.

To excel in fierce market competition, operators promptly deploy a range of marketing strategies, with diversified membership marketing emerging as a pivotal strategy to boost marketing effectiveness.

Pre-order meals via the membership app for quicker dining
Mainland patrons are excited to embrace Hong Kong’s unique Christmas vibe, causing restaurants to get crowded during the holiday season. However, long waits to place orders can negatively impact the dining experience and lead to customer loss for restaurants. To combat this issue, eRun’s membership system enables customers to pre-order through the restaurant’s app. This functionality not only reduces customer wait times but also helps restaurants cater to more guests simultaneously, greatly enhancing dining efficiency and table turnover rates.

Three incentive engines to drive customer spending
Restaurants can maximize the Christmas and New Year season by harnessing eRun’s three incentive engines. Firstly, employ the promotion engine to craft bespoke holiday offers and discounts, drawing in a broad customer base and boosting the restaurant’s exposure. Secondly, leverage the array of rewards and points strategies within the membership engine to entice and incentivize customers. Lastly, initiate a Christmas coupon program via the coupon engine to effectively drive repeat purchases from mainland customers throughout the New Year holiday.

Analyzing member Data, capturing every business opportunity
The eRun membership system offers advanced data analysis features, tracking and assessing daily customer traffic, dining schedules, and spending behaviors. Through mobile access to these crucial metrics, restaurant owners can gauge the effectiveness of their membership marketing strategies, adjust menu offerings and service processes promptly. This optimization not only improves table turnover and the dining experience but also ensures that restaurants seize every business opportunity during peak periods.