Faced with increasingly fierce local market competition and rapid shifts in consumer trends, Hong Kong’s F&B and retail industries are actively exploring new directions for transformation and breakthrough. One wise strategy is to expand business operations into the mainland market. Faced with a downturn in business in Hong Kong, many well-known restaurant brands have begun to open new branches in the mainland, aiming to diversify risks through market diversification and seize the opportunities presented by the thriving mainland consumer market.

Shenzhen stands out as a prime example of a dynamic market. Boasting over 140,000 restaurants, residents in the city have notably elevated their dining expenditure, especially evident in the rising number of fast-food establishments where the average spending per individual surpasses 35 RMB. Notably, nearly 70% of diners in Shenzhen, aged between 18 and 34, heighten the expectations for food and beverage brands to maintain exceptional standards in both product quality and marketing strategies.

In such a market environment, when Hong Kong retail and F&B enterprises consider expanding into the mainland, choosing an efficient and trustworthy POS system becomes crucial. eRun POS presents a highly competitive solution without a doubt. Our system effectively integrates key functionalities widely used in the mainland market, such as WeChat Mini Program ordering, automated membership sign-ups, electronic payments, and access to member transaction history. This integration facilitates a swift transition and alignment for Hong Kong businesses entering the mainland market, ultimately improving operational efficiency and customer satisfaction at their various stores and outlets.

Crucially, eRun POS has been twice honored with the HKICT Gold Award, underscoring its exceptional product quality. Additionally, we have set up a dedicated technical team in Shenzhen to offer ongoing technical assistance to businesses, addressing all requirements of Hong Kong enterprises embarking on new ventures in the mainland. Opting for eRun provides businesses with a robust support system, fostering confidence in their expansion into the mainland market and guaranteeing steady advancement in the competitive new landscape, thereby enabling seamless business growth.