Gift giving is a custom in Chinese communities especially during special events, festivals, or in their everyday life. It is also common in business occasions where it is considered as a token of appreciation or goodwill serving as an intention of building a good relationship.
As consumer demand continues to grow, the gift market has become one of the biggest industries. There is a wide range of gifts for consumers to choose from, expressing their styles, personalities and thoughtfulness. The integration of technology in our daily lives has also introduced a new wave of possibilities, contributing greatly to the gift market.