Frozen foods are winning in the grocery aisles, especially in the midst of the global pandemic. High demand for convenient, easily stock up, ready to eat and safer meals during the pandemic boosted this sector tremendously. Retailers reported that sales of frozen foods had a good market growth compared with the period before pandemic and it is expected that the trend will continue.
Frozen food market in China is even more flourishing and marketing research latest reported that China frozen food market will reach RMB350 billion in 2025. Retailers who can appeal more to customers that the price-value-convenience-health equation works to their advantage will get increasing market share.