The business environment in Hong Kong is exceptionally challenging, with traditional retail facing multiple obstacles such as high rents, rapid changes in consumer shopping behavior, and the rise of e-commerce platforms. Operating physical stores is becoming increasingly difficult. In this context, retail stores urgently need to seek new directions, and online business, as a potential new area, is worth exploring in depth.

To successfully transform and seize online business opportunities, smart retail system has become a key tool for small and medium-sized enterprises (SMEs). The cloud retail system meticulously developed by the eRun team is designed specifically for retail transformation, integrating multiple powerful features to help SMEs more effectively explore and expand their business.

E-payment features on the online store
Consumers generally expect to complete the checkout process through electronic payment methods when shopping on online stores. If a retailer’s online smart retail system lacks this feature, it will struggle to meet customers’ actual needs for completing transactions online. The electronic payment function not only aligns perfectly with young people’s preference for convenient and efficient shopping but also greatly enhances the overall shopping experience for retailers.

Integrating inventory management between physical stores and online stores
When a business operates both online and physical stores with separate inventory management, it not only wastes human resources but may also struggle to keep track of inventory levels due to unsynchronized information. This can lead to shortages of goods that cannot be restocked in time, while unsold inventory cannot be effectively marketed, ultimately resulting in inventory imbalance. In contrast, a quality smart retail system can fully integrate online and offline data, achieving synchronized management of inventory, orders, and member information, allowing retail stores to operate uniformly across channels.

Omni-channel promotion
To achieve seamless integration and excellent operations between online and physical stores, businesses should fully utilize an interconnected membership management system, establish unified promotional rules, and implement diverse coupon strategies, thereby creating personalized services and marketing solutions for customers. For example, when customers shop online, they can receive exclusive coupons that provide additional discounts when they make repeat purchases in physical stores.

Affordable smart system pricing
For small and medium-sized enterprises, the high costs of implementing smart technology often pose a barrier to transformation. eRun is a preferred solution provider for the Digital Transformation Support Pilot Programme (DTSPP), allowing businesses to utilize funding from this programme to introduce the eRun retail system, facilitating an easy business transformation and significantly enhancing their competitiveness in the market. More importantly, this transformation will help businesses better seize online opportunities and expand their commercial space.